How did you attract/address your audiance?

To attract the audience that we wanted we used a lot of different styles of filming and editing. Firstly we had Pathe films. They were our production and distribution company and they can bring in a audience that appeals to people who have a good idea of the quality of pathe films.

At the beginning we used a certain font and style that are used in other horror/thriller films that we have seen. The classic red black and white are connetating blood on skin. Also the way the title comes up on screen letter by letter which starts building tension.

We then starting using the correct camera shots and angles like over the shoulder shots, mid shots, close ups, tilt shots and of course POV shots. These are all used to crate the right atmosphere that we needed to make the film more believable.

We used music and sound to our advantange having the non diagetic sound building tension in the scene and diagetic sound in the scene to make the movie more believable which incuded car sounds and mabye rain droping on the floor. Especially when Paul enters his house the music changes and gets slower but it doesnt give away the danger that could still be comming.

We used props in our films like knifes for our killer and a bag and computer for our collage student. This easily gives the audience a clear views of who is the good person and who is the bad person in the scene.
Then adding the correct clothing for both actors so that they fitted their characters roles in the film gave a very authentic look.

Our unique selling point of our film is the storyline, which is very different and eye catching. To the right audiance, who like horror/thriller films, this would be a perfect thing for them to see.