Tuesday 30 March 2010

How does your media product represent particular social groups?




Billy Loomis - Skeet Ulrich
Unknown Character - Alana Shaw


I have chosen these two characters because of the way they are shown in our movie.
Billy loomis is the killer in the movie Scream. This is compared to the Unknown character in our movie.
The way their are both filmed in the movie are the same but we didn't use the voice of our unknown character so that we didn't give away the identity of them. Unlike Scream, where the killer's voice is used lots to create tension, it still worked for us not using dialog. The only dialog we had was from our main character, Paul.

The way that we had our unknown character dressed was quite similar to Scream's Billy Loomis, with his dark robe and knife. Our killer was wearing mainly black clothes so that the audience could easily identify the good and bad characters.
The way that the storyline goes is kind of similar to Scream's opening scene that the main character is being harassed/followed and the killer finally catches up with them with bad consequences

Monday 29 March 2010

In what ways does your media product use, develop or challenge forms and conventions of real media products?



This is a picture of 9 different screenshots of our film, called pursuer. These screenshots all show different areas of how we made our film look more authentic.

Screenshot 1 - Title/Name of film:

This first screenshot is of the title of the film. I think that this was a very good opening of our film because of the way it came up on the screen, letter by letter to bring suspense. The font and colouring of the title is also very good. As the red font connotates blood and violence. For example other films like Scream and Shawn of the Dead which use a mixture of red,black and white for their title screens. The music that is played over the title already gives the audience an idea of what may be coming in the film.

Screenshot 2 - Title Font and Style:

This second screenshot is of the font that we used for our movie. As you can see the colours we used were red, white and black. The red and the white connotates skin and blood which would give a clue to the audience what might happen in the film. The font size was also very good as it isn't too large to fill the whole screen but isn't too small so that the audience can read it easily.


Screenshot 3 - How characters are introduced:

The third screenshot shows the audience both main characters in the clip. The way we have done it though, is so that it is an over the shoulders shot of the unknown character looking at Paul but this shot is done so that you only see the unknown persons clothing and not their face. This suggests that their identity is to be shown later in the clip but not until the climax. This also gives the effect that Paul and the unknown character are all alone and there is no help for Paul.
You see this method used in quite a few horror films to make the killer apparent to the audience but not to the victim.


Screenshot 4 - Camera Work and Editing:

This screen shot shows our main character, Paul getting followed by the unknown person. The way we have shot this is so that we can see both people but the rails from the bridge covers up the unknown person's face. This is very useful because it keeps the audience interested in the film to try and figure out who the Unknown person may be.


Screenshot 5 - Setting/Location:

This is the establishing shot of Paul's house and him walking into the house. This was a useful thing to do because it made sure that the audience knew where Paul was after the cut from white. This keeps the audience interested in the film because people could think that Paul is safe because he is home or that he may still be in danger. What the audience don't know is that Paul is still being watched by our unknown character.

Screenshot 6 - Costumes and Props:

In this screenshot we used a POV shot of the laptop with the words "I'm watching you". We used this prop well as it was a way of telling Paul that someone was after him. We also used specific clothing. For Paul we had quite casual clothes like he had just come back from school or collage. This is also known by the school bag he has on his back. For our Unknown character we had her in very dark clothes with dark shoes to make her seem more mysterious.

Screenshot 7 – Genre and how the opening suggests it:

The screenshot is the close-up of the phone calling 999. This suggests a Horror/Thriller film because most of these films pay great attention to small things like phones, hand movents and objects etc. This also shows it could be a Horror/Thriller because of the number that the phone is calling. You normally phone 999 if you are in trouble and need help. The opening scene also give a clear idea to the audience who the good and evil characters are. Paul being good and the Killer being evil.

Screenshot 8 – Story and how the opening sets it up:

This screenshot is of the main character called Paul, who the movie is centered around. The plot in the opening sequence is quite straight forward, Paul who is a college student is on his way home from college and he starts to be followed by someone. He does not realise this as yet. He is followed all the way home. Paul goes into his house to start his homework; he is interrupted by a message that appears on his laptop. It says “I’m watching you!” he is freaked out and goes to grab the phone; he dials ‘999’ and calls the police. You then see him put the phone to his face and as this happens his facial expression changes to become very alert and aware. He has noticed someone standing in his garden, it switches to a POV shot and he sees the ‘unknown’ character just standing there next to a bin, playing with a large kitchen knife which is unidentifiable until he starts turning it round and playing with it. This brief opening sets up the plot for the whole film which is based around Paul and there will also be another story running alongside this one, based on the same scenario.


Screenshot 9 - Special Effects:

Because of how the film was made we didn't have an opportunity to do any really good special effects although we used the camera to create a blurry effect in the last scene of the film. This gives the POV effect of Paul, showing that he is confused and scared of this strange person who is wielding a knife outside his window.


In conclusion i think that we did quite well in making a believable Horror/Thriller Film opening scene.

Thursday 25 March 2010

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?

In my preliminary task, I used very basic camera work and editing skills. It was the first time I used a camera and the editing software. In our preliminary task we used mainly mid shots and over the shoulder shots (OTS). The main reason of the preliminary task is to show continuity and the skills that we have learnt in the forst few weeks of the course. We had to follow the 180 degree rule when the characters had their conversation. Since taking part in the preliminary task I have learnt so many more skills that all relate to the subject. These range from the types of shots used to working with the editing suite. When filming the final task we still followed the basic rules such as 180 degree rule and match on action. We were more creative with the types of shots we used and i have also improved on matching the sound up to make it all flow. I experimented on my film with different style titles and fonts. I then chose a font that I liked. When putting in titles I chose ones that suited well with the filmn and made sure all the fonts and colours whre continued throughout the entirety of my project. I feel I have improved since the preliminary task as I used a title template and for the final film I learnt the skills to enable me to create my own template. Also when I added transitions I chose them to suit the film and to make them look more authentic. Overall I feel that I have improved a great deal since the preliminary task, on things such as editing techniques and camera work. I think that since doing media I have been able to use many of these skills in producing my final product.


What have you learnt about technologies from the process of constructing this product?



We used different technologies and different pieces of equipment to make our final media product, some of these that we used are:

• A camera (Canon MD255) and a DV tape to film the footage for our final product.
• A tripod (Jessops TP327) to keep the camera steady and help us in shots such as pan, tilt and high/low angle shots.
• A microphone to record the small amount of sound and block out any background noise so we could clearly hear the dialogue.
• Adobe Premiere Element 7.0 – Part of the Adobe CS4 package. We used this to edit the clips together, cut out unnecessary footage, add sound/sound effects, and complete our final film.
• Windows Movie Maker was used to help create the Pursuer title, to enable it to flash up letter by letter.
• Paint and Microsoft Office Picture Manager was used for editing and pasting pictures together.
• Free Play Music (www.freeplaymusic.com) is where we found the music for Pursuer; we used this as it is non-copyright and worked very well with our final edited film.
• We used YouTube (www.youtube.com) for inspiration and to get an idea of what other films were out there and to help give us an idea of our target audience, our Pathé clip was also found here. We were allowed to use this in out film as it is such a short clip and it does not break the Copyright Protection act.
• Blogger (www.blogger.com) was used as our main area whereby we could upload our research and planning, videos, trailers evaluations and anything else related to our AS Media Studies course.

When using the camera we found it hard to get the right angles but after a few attempts of filming each scene we managed to find a suitable angle. Also we had to experiment using the tripod to get the right angle. When we used the microphone we plugged it into the camera we only used this to block out the background noise when filming the scene insde the house.

From making our opening sequence, I have realised how difficult it is to use a piece of software such as Adobe. We only started using this software in November. And since then, we have progressed very well for example at first we did not know how to cut, edit or add transition, effects and titles in and after learning the basics of Adobe Premiere Elements we became more able to add these features in and use the software correctly in order to create a good opening sequence. The quality of the footage/film we have had problems with, we had to save each file in a different format and try and upload it to YouTube however when doing this it proved to be extremely unsuccessful as it kept degrading the quality of our footage/film. Finally we found a good format to save it as (MPEG) and it uploaded successfully and at a good level of quality. Overall we have learnt about different technologies and different pieces of equipment to make Pursuer.

How did you attract/address your audience?

Here is my 'directors commentary' style voice over video however I have added annotations to to use for my evaluation. These annotations highlight the ways in which your Film Opening links to other similar films in order to attract the particular Audience you we previously identified. The annotations refer to genre conventions, use of music, similarities with other movies and what we have identified as the Unique Selling Point of our opening sequence.


Who would be the audience for your media product?


This is an audience member I have chosen, his name is Max he is 17 years old. I chose Max because he likes watching horror/thriller films and this is the same genre film as ours. His age range is renowned for watching horror films. Max likes listening DnB, Hip-Hop, Alternative Rock, and Mainstream. This suites our films as we have used fast upbeat music to create suspense and tension. He likes to wear casual clothes when he goes out with his mates but when he is at work he dresses well, he buys most of his clothes from stores such as River Island, Topman, House of Fraser, Urban Outfitters etc. He likes to watch Films/TV programmes with a sort of horror/thriller aspect whereby a lot happens and it all leads up to one big climax. The main reason he likes watching these is because he get gripped by an interesting story and it makes him watch to continue watching the programme/series. Some of the programmes he watches are Skins, Shameless and Murder mystery type shows. He doesn’t like being bored so that is why he watches these types of films/TV programmes. I think Max would like to watch our film because it has a gripping story and it would make him want to continue watching it. He likes the feeling where you know something bad is going to happen and this is the main reason why I think he would like to watch our film. Also in the opening two minutes quite a bit happens to make him want to continue watching because he will want to know what happens to our main character (Paul).

What kind of media institution might distribute your media product and why?

Here is the video of my 'directors commentary' style voiceover explaining some of the key features of our opening sequence, I uploaded this to ' YouTube' so others could view this and comment on my work.


How does your media product represent particular social groups?


I have chosen Paul (Charlie Surey) from our opening sequence this being because he is the main character and there are quite a few similarities and differences between him and other characters in films for example Scream. The only difference being that the main character there was a female.

I have chosen to look at Sidney Prescott (Neve Campbell) in Scream; she is similar to Paul because of her attire and appearance. She is quite similar to Charlie because she is wearing casual clothes that she may also wear to college just like Charlie’s character does in Pursuer. A difference between Charlie and Neve is that obviously as i mentioned earlier they are the opposite sex however this does not alter the fact they have a lot in common and this is represented by the social group that each character may belong to. Another similarity is that they are both the main character in each film and they both have the same experiences of being harassed, followed or watched.

These two characters have some similarities and some differences to Paul but they are both of the similar role type in both horror and thriller films.

Mise-en-scene and the costume is very important at showing a particular character. This is an area that we could have improved on. Especially for the dark and mysterious character (the ‘unknown’).

In what ways does your media product use, develop or challenge forms and conventions of real media products?


These are my nine screen grabs from our final opening piece that I have chosen to evaluate and write about in order to answer the following question “In what ways does your media product use, develop or challenge forms and conventions of real media products?”.


Frame 1 – Title/Name of Film: This screen grab is of our title of the film it is quite similar to other horror and thriller films I have looked at and analysed over the last few months. Most other horror/thriller films have a title that makes the audience attracted to the film; they will keep the font consistent throughout the whole film and print media (posters, trailers, titles etc.). It is simple but very bold and it stands out as the background is red and the name is in a darker blood red. It is a typical horror/thriller title as quite often the titles to this particular genre film roll on letter by letter which is what we have done so I think we have done this quite well. The music plays over the top of the title this is to start making the viewer suspicious about something as we have chosen quite fast eerie music.

Frame 2 - Title Font and Style: I chose this screen shot to show what font/colours etc we have used for our titles, as you can see we have used a deep blood red colour and quite a plain font. Our titles also have a hint of white in the top right hand corned, this is due to the connotation of red being blood and the white being skin colour. I think this works well in our opening sequence. Also as you can see we have chosen not to have our titles too large as so they don’t dominate the whole screen however they are still visible and clearly readable.

Frame 3 - How characters are introduced: This screenshot is of our two characters as you can see we can only see the main character (Paul) full and the ‘unknown’ character is not visible as it is an over the shoulder POV shot. We used this shot to show that Paul was actually being watched by someone. The main reason we chose an over the shoulder shot was so you could see the ‘unknown’ was wearing dark clothing and was also wearing a hooded black top this was to hide the identity of the character. This is quite a common feature in horror/thriller films whereby the identity of one character is hidden and not shown until after the death of the main character. I believe our characters are quite similar to other films within our chosen genre. In our opening you do not find out the main characters name this is mainly due to the lack of dialogue from this character.

Frame 4 - Camera Work and Editing: I have chosen this shot from our opening sequence because in this shot we can clearly see both characters in shot, however due to the editing of the clip and the camera work we are not able to see the ‘unknown’ characters face. It is one of my favourite shots within the opening and I like it because we are still unable to find out the identity of our character and we will not do so until the end of the film. I have also used match on action in frame 5, this is when Paul walks up the drive to his door then we switch to be inside the house, this matches up well. In our opening we used a variety of shots and camera movements, we used handheld and tripod shots to show the characters from a mix of different angles. As other horror/thriller films we used a mixture of shots ranging from high and low angle, pan and zoom. I think the camera work and editing of our opening sequence was key to making all our shots successful and similar to other films in the horror/thriller genre. We used the camera effectively and the editing was quick and in time with everything else.

Frame 5 - Setting/Location: This screenshot is of Paul our main character walking into his house, before this shot we see Paul walking home from college. Know we see him in his own familiar surrounding, I chose this screenshot because it shows that the setting has changed from being outside to someone’s house. In the horror genre it is common for films to be based around one of the main characters home, for example in Scream where the young lady is being harassed and phoned. I think we have used a typical setting/location for a film in the horror/thriller genre.

Frame 6 - Costumes and Props: I have used this image as it shows one of the props being used, this being the Apple Laptop it is key to the film because it shows the message that provokes the main character (Paul) to phone for the police and then look outside into his garden and then he realises that there is actually someone there playing with a knife. If we did not have the laptop showing this message the storyline would not work this is why it was such a big part to the opening. As you would not know what would have provoked him to call for help. At first we where going to have it appear on screen halfway through a piece of work he was doing, however due to time constraints we were unable to do this. Again in the text on the screen we chose to use the colour red which as you can see has become increasingly popular throughout our opening, the main reason we have done this is due to the fact the colour connotates blood.

Frame 7 – Genre and how the opening suggests it: I chose this picture because it shows the phone and the numbers ‘999’ being dialled. This is a good representation of horror/thriller as something bad is going on and the person is obviously scared and thinks it is a risky situation so he phones for the police. To suggest the horror and thriller genre in the opening sequence we included a typical scenario whereby someone is being followed by a mysterious person. This consisting of a ‘good’ character (Paul) and a ‘bad’ character (the ‘unknown’). The genre is shown straight away and you can also tell because of the music we have used is typical of a horror/thriller film.

Frame 8 – Story and how the opening sets it up: I chose this picture/screen grab because it shows our main character (Paul) whom which the opening sequence is based upon. The plot in the opening sequence is quite straight forward, Paul who is a college student is on his way home from college and he starts to be followed by someone. He does not realise this as yet. He is followed all the way home. Paul goes into his house to start his homework; he is interrupted by a message that appears on his laptop. It says “I’m watching you!” he is freaked out and goes to grab the phone; he dials ‘999’ and calls the police. You then see him put the phone to his face and as this happens his facial expression changes to become very alert and aware. He has noticed someone standing in his garden, it switches to a POV shot and he sees the ‘unknown’ character just standing there next to a bin, playing with a large kitchen knife which is unidentifiable until he starts turning it round and playing with it. This brief opening sets up the plot for the whole film which is based around Paul and there will also be another story running alongside this one, based on the same scenario.

Frame 9 - Special Effects: We didn’t have many special effects in our opening, however at the end we blurred the shot slightly this was to keep the characters identity under wraps and also this was a good POV shot from Paul, as he has just found out someone is following him/watching him he may well be slightly hazed or have blurred vision due to the shock so I think this works well.

Overall, I believe we have used a variety of media forms very well in our opening which adds up to make our opening sequence similar to one of the horror and thriller genre.

Saturday 20 March 2010

Final Film

This is our final version of our opening sequence. It is a horror/thriler and we have called it Pursuer.

Monday 15 March 2010

Audience Profiling

I am doing this to show what films of the same genre, attract differnent audiances. This can then give a clear idea of what ages we could be appealing to.

Shutter Island
film cast: Leonardo DiCaprio, Michelle Williams, Mark Ruffalo, Ben Kingsley, Patricia Clarkson
4-6 0%
7-11 0%
12-14 0%
15-24 32%
25-34 31%
35-44 11%
45+ 25%

Saw
film cast: Cary Elwes, Danny Glover, Leigh Whannell, Monica Potter
4-6 0%
7-11 0%
12-14 0%
15-24 42%
25-34 22%
35-44 21%
45+ 15%

The Grudge
film cast: Sarah Michelle Gellar, Bill Pullman, Jason Behr, Courtney Webb
4-6 0%
7-11 0%
12-14 0%
15-24 41%
25-34 35%
35-44 19%
45+ 5%

The Killer Inside Me

film cast: Kate Hudson, Jessica Alba, Simon Baker, Casey Affleck, Liam Aiken
4-6 0%
7-11 0%
12-14 0%
15-24 26%
25-34 28%
35-44 18%
45+ 28%

From Hell
film cast: Johnny Depp, Ian Holm, Robbie Coltrane, Heather Graham
4-6 0%
7-11 0%
12-14 0%
15-24 44%
25-34 34%
35-44 17%
45+ 5%

All these films show that most Thriller's are for 15+ Veiwers.

Deadline!

The deadline for our film/evaluation is in about 2 weeks so we have just about finshed off the film and will have to do the evaluation

Monday 8 March 2010

Adding Music

Currently I am sitting in media and I am adding the music that Jonny found to our film. We have found two pieces of music from freeplaymusic.com, the first is called Mist and the second one we found is called Personal Demons. The name Mist is a good representation of our opening as when we where filming it was misty and the light was going down so it was getting darker. This works well with our filming and it seems to all be in time and sounds good. The second piece of music we found is called Personal Demons this fits in with the scene and we have had to fade the sound at points so that you are able to hear the dialogue. We used Mist up until when it fades white, we faded it white so that the viewer can see we have moved on in time. We then used the next piece of music Personal Demons when you see the character walk up the driveway and into the house.

Tuesday 2 March 2010

Sound

I'm trying to find the right type of music to fit into our film. I looked in Freeplaymusic.com. I have found a few pieces of music that would really go well with the film. These music clips are very slow and mysterious and should create lots of tension all throughout the film towards the climax.

Monday 1 March 2010

Time Management

So far I think we are working well towards our deadline. We have finally filmed, uploaded and started editing our opening scene. Compared to many other groups in our class who have not as yet started editing or even finished filming.

Editing

So last Friday editing got well underway. To do this we are using the same software as we used for the previous filming we did, it is Adobe Premiere Elements 7.0 which belongs in the Adobe CS4 package. We have actually pretty much edited down 15 minutes of footage into about 2 minutes. Now we have to match everything up and make sure that it all fits. We want to use alot of our footage however it was hard choosing the scen or section that we wanted to keep. We had to do this because we filmed each scene about twice but the angle may have slightly changed or the actor may have moved and we needed to keep continuity throughout the whole opening. I started the editing of Pursuer, I cut out all the out-takes and bad footage. Then I started to get down to the part whereby we have to match everything up and make sure it all fits. This is the bit that takes the time. Because you think you have done it and then you get to a bit whereby you realise that actually you have to cut it there instead of where you cut it previously for example. But I think overall it turned out to be very succesful on Friday seing as it was our first attempt at editing. I think that after we have finished editing we may show it to a few people and see how they think we did. Seeing as we can always go back and make correction/additions as and when needed before the final deadline.