Audience Profiling

Audience Profiling - Horror, Thriller and Action

There is a main reason why I have undertaken research into Audience Profiling. This is to give me an idea of other films in the same or similar genre. I have found out many things such as estimated box office totals, the certificate, and the age groups that are going to watch the specific film. As you can see from the films I have reaearched below all of them are rated certificate 12 or 15. However I think our film will be good to have a certificate 12 as the audience that are going to watch the film will be aged 12 and above. This is seeing as our film doesn't have any graphical violence or severe horror scenes.

The Dark Knight
estimated box office: £20,000,000
genre: Action, Horror
director: Christopher Nolan
film cast: Christian Bale, Heath Ledger, Michael Caine, Gary Oldman
certificate: 12a
distributor: Warner Brothers
gender split: male 67% female 33%
age groups watched by:
4-6 0%
7-11 6%
12-14 9%
15-24 28%
25-34 31%
35-44 15%
45+ 11%

Terminator Salvation
price: B-
estimated box office: £20,000,000
genre(s): Action, Sci-Fi, Thriller
director(s): Joseph McGinty Nichol
film cast: Christian Bale, Anton Yelchin, Sam Worthington
certificate: 12a
distributor: Sony Pictures Intl.
gender split: male 62% female 38%
age groups watched by:
4-6 0%
7-11 4%
12-14 6%
15-24 28%
25-34 20%
35-44 18%
45+ 24%

The Strangers
price: C
estimated box office: £3,000,000
genre(s): Thriller, Horror
director(s): Bryan Bentino
film cast: Liv Tyler, Scott Speedman, Gemma Ward
certificate: 15
distributor: Universal Pictures
gender split: male 40% female 60%
age groups watched by:
age gender
4-6 0%
7-11 0%
12-14 0%
15-24 74%
25-34 13%
35-44 0%
45+ 13%

The Unborn
price: D
estimated box office: £1,000,000
genre(s): Horror, Thriller
director(s): David S.Goyer
film cast: Odette Yustman, Gary Oldman, Cam Gigandet
certificate: 15
distributor: Universal Pictures
gender split: male 51% female 49%
age groups watched by:
4-6 0%
7-11 0%
12-14 0%
15-24 54%
25-34 26%
35-44 12%
45+ 8%

Vacancy
price: C
estimated box office: £2,500,000
genre(s): Thriller
director(s): Nimród Antal
film cast: Kate Beckinsale, Andrew Fiscella, Dale Waddington Horowitz, Luke Wilson
certificate: 15
distributor: Sony Pictures Intl.
gender split: male 54% female 46%
age groups watched by:
4-6 0%
7-11 0%
12-14 0%
15-24 60%
25-34 27%
35-44 10%
45+ 3%